Sun’s Out Guns Out (“we” or “us”) is committed to protecting and respecting your privacy. This policy explains how we use any personal information that you provide to us through our website, email, or phone. Please read it carefully. We may change this policy and will post any changes on this page, so please check back frequently. For the purposes of data protection law, the controller is Sun’s Out Guns Out, Beech House Norton Grange, Little Kineton, Warwick, England, CV35 0DP.

Information we may collect from you

We may collect and process the following information about you:

Information you provide to us

You may provide us with information in several ways, including by filling in forms on our website or by corresponding with us by phone or email. This includes information you provide when you make an enquiry, place an order, or report problems with our services. The personal information that you provide may include your name, address, email address, phone number, and other details to enable us to provide you with our services.

Information we collect about you

When you use our website, we automatically collect information about your device, including your IP address, information about your visit (including how you got to our website), and how you use our services. We may combine this information with other information you have provided to us or which we have received from other sources.

Information we receive from other sources

We work closely with third parties (for example, business partners, advertising networks, analytics providers, and search information providers) and may receive information about you from them. This could include socio-demographic information and information about your likely interests based on your previous web browsing and purchases. We may combine this information with other information you have provided to us or which we collected about you.

How we use your personal information

We use personal information about you in connection with the following purposes:

• Providing our services to you and fulfilling your requests.
• Providing you with the information, products, and services you request from us.
• Completing any transaction that you do with us.
• Administering promotions or competitions that you enter with us.
• Marketing and advertising.
• Providing you with information about goods and services that we think may interest you, which may be based on inferences about your likely interests based on your activity on our website or third-party websites.
• Customising or enhancing your experience of our services.
• Measuring and understanding the effectiveness of advertising we serve to you and others.
• Service improvement and account management.
• Ensuring that our content is presented in the most effective manner for you and your device.
• Administering our website and for internal business administration.
• Protecting our interests and those of third parties and as part of our efforts to keep our services safe and secure.
• Managing and operating your account with us.

Legal basis for processing

Our legal basis for processing your personal information will typically be one of the following:

Contract

It is necessary for us to process your personal information to perform a contract to which you are a party or to take steps at your request prior to entering into a contract.

Consent

You have consented to us using your personal information for this purpose (for example, when you agree to receive marketing emails). You can withdraw your consent at any time by contacting us or updating your marketing preferences.

Legitimate interests

It is in our legitimate interests to use your personal information to operate, improve, and promote our services and to protect our business.

Sharing your personal information

We will never sell or market your personal information. However, we may share your information with third parties under the following circumstances:

• Service providers: Business partners, suppliers, and subcontractors who help us provide our services, such as delivery partners.
• Advertisers and advertising networks: To serve relevant ads.
• Analytics and search engine providers: To help us improve and optimise our website and services (generally in anonymous form).

We may also share your personal data:

• If we sell or buy any business or assets.
• To obtain professional legal or financial advice.
• To comply with legal obligations or to enforce our rights or those of others, including fraud prevention.

Storing your personal information

Your information may be transferred, stored, or processed outside the European Economic Area (EEA). When doing so, we rely on legal mechanisms such as Standard Contractual Clauses to safeguard your data. While we strive to protect your data, we cannot guarantee its complete security, and any transmission is at your own risk. Once received, we implement strict procedures and security measures.

We will retain your personal information for as long as needed for the purposes described in this policy. You can request deletion of your information by contacting us.

Cookies

We use cookies and similar technologies to distinguish you from other users, improve your experience, and personalise advertising (including Sun’s Out Guns Out ads on other sites). You can adjust your browser settings to refuse cookies, but this may affect some website functionality.

Your rights

You have the right to:

• Access the personal data we hold about you
• Object to or restrict its use
• Request deletion
• Receive a copy of your data in a machine-readable format
• Opt out of marketing at any time by following the link in our marketing emails or by contacting us

To exercise any of these rights, contact us using the details below. We will handle requests in accordance with data protection law.

Links to third-party websites

Our website may contain links to third-party websites. This policy does not cover those sites. Please read their privacy policies before submitting your personal data.

Contact us

If you have any questions or concerns about this privacy policy or how we handle your data, you can contact us at:

Post:

Sun’s Out Guns Out (SOGO)

Beech House Norton Grange

Little Kineton

Warwick, England

CV35 0DP

Email: info@sunsout-gunsout.co.uk

Phone: +44 (0) 7435 077722

If you are not satisfied with our response, you may contact the UK Information Commissioner at:

Post:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF